At Captured Clothing 30A, every hat, hoodie, and sweatshirt starts with a story. Those stories come through the lens of Chandler Williams, founder of Modus Photography — an artist whose global travels inspire the imagery stitched and printed into our apparel.
From Kenyan coastlines to Havana streets, Irish cliffs to the dune lakes of 30A, Chandler captures the grit, beauty, and spirit of places that often go unseen. Each photograph becomes more than a print — it’s a piece of wearable art, rooted in both adventure and the Gulf Coast lifestyle.
Why Photography Matters to Our Brand
Unlike mass-produced graphics or generic patches, our designs begin with authentic photography. Chandler’s images aren’t stock art — they’re lived moments. A Western Lake sunrise, a turtle surfacing, a fisherman casting on the Gulf. When translated onto fabric or canvas patches, these photos turn everyday clothing into conversation pieces.
Our process makes the Emerald Coast lifestyle tangible — not just for locals, but for visitors who want to take a piece of 30A home with them.
Global Travels, Local Inspiration
- Local Roots: The dune lakes of Walton County, sunsets over Grayton Beach, and the small-town energy of Seaside are constant inspirations. These subjects keep Captured Clothing tied to the community we call home.
- Global Perspective: International travels bring new textures, colors, and ideas into the mix. A Cuban street mural might influence a colorway, while an Irish coastline inspires a moody, minimalist patch.
Together, these perspectives give our apparel a worldly yet grounded identity.
Turning Images Into Wearable Stories
Our print shop in Santa Rosa Beach transforms Chandler’s photography into patches for hoodies, cropped hoodies, and sweatshirts, as well as prints for t-shirts and hats. Each image is carefully chosen, printed to canvas or fabric, and sewn or applied to create a lasting piece.
We call them wearable stories because every item carries both a memory and a message: the world is bigger, bolder, and waiting to be explored.
Why This Matters to You
- Local Artistry — a business that grows out of Santa Rosa Beach and feeds back into the Gulf Coast community.
- Authenticity — real photographs, real stories, not factory-made designs.
- Sustainability — custom print-to-order reduces waste and makes each piece intentional.
Explore the Connection
Want to see where photography and apparel meet?
- Browse our hoodie collection and sweatshirts.
- Explore Modus Made Patch Hats.
- Visit Chandler’s portfolio at Modus Photography to see the source of the imagery.
Wear the story. Live the journey.
